Not ready yet? No problem.

Subscribe to my VIP email list and receive €250 credit to put towards your first personal branding experience with me.


Hurray - you landed on my home page!

If you’re like most of my clients you’re a talented, creative type, trying to make the world a fairer, happier place.

You know how important it is to be visible so you can grow your audience and build trust with clients and collaborators. You put your heart and soul into your work but, right now, you’re very much behind the scenes. People aren’t yet seeing the real you - and you want that to change.

But you’ve been putting off booking a shoot because you don’t yet feel ready. Maybe...

  • The thought of having to pose in front of the camera makes you break out in a cold sweat.

  • You’re worried that the money won’t be worth it, given all the other things you could invest in.

  • You’re scared of ending up with cheesey, corporate headshots that don’t reflect you at all.


Sarah_Tulej_Professional_Photographer_Rotterdam - 43.jpeg

I am here to help you

I work with creative, impact-focused freelancers and business owners to tell their story through photography.

As a recovering camera-shy person, I know how nerve-wracking it can be to get in front of the camera. But it doesn’t need to be that way!


I don’t just turn up and start shooting. My goal is to deeply understand what you do, what you stand for and help you communicate your story.


I work side by side with you to create relaxed, polished photos that show you as the talented, engaging person that you are.

When we work together I coach and encourage you to get natural and confident photos. The shoot is fun and relaxed - and really well organised. I tell you what to do with your hands, legs, face. At no point will you be left feeling awkward, not knowing what to do.

Then, after you get your photos, I offer tailored advice so you can make the most of them, right away.

Think we'd get on? Get in touch here and let's see what we can cook up together...



Already the photos are causing lots of attention on social media for me and I've integrated them into my press releases and website. I have gained also a lot of confidence through working with Sarah, to be in front of the camera more often, which is priceless.

Katie Larsen, Studio Kathryn Larsen


I'm a down to earth lass from the North of England and I love helping creative people to tell their story through beautiful photography.


I am a relative newcomer to rainy Rotterdam (blame Brexit) and so my camera is the perfect excuse to get to know fascinating changemakers from all over the world.

As an intersectional feminist I want to see diverse people get into leadership positions, and I believe that confidence and visiblity are an essential part of this.

When I'm not behind the lens you'll find me singing 'In de maneschijn' with my little boy, smuggling Yorkshire Tea on the Eurostar, and trying to illegally stream BBC TV.

Sarah Tulej professional Rotterdam photographer



Perfect for you if:

You're starting out and need a few killer photos to update your website & social profiles.

  • 30 minute shoot

  • Choice of 3 locations

  • 5 high quality images

  • Ready to use within a week


€297 + BTW


Perfect for you if:

You're ready to take your visibility to the next level and create a more relatable, human brand around your work.

  • Brand & shoot planning consultation

  • Up to 1.5 hours shooting time

  • Your choice of location

  • 25 gorgeous images

  • Advice to get the most from your photos


€795 + BTW


Perfect for you if:

Your business is taking off and you need strong visual imagery to match your growing brand.

  • In-depth branding exercise & shoot  planning session

  • Up to 3 hours shooting time

  • Choose up to 3 locations

  • 60 to 80 high quality images

  • Advice to get the most from your photos


€1.387 + BTW


I believe that great photography should be acessible to everyone who needs it.

That's why, every few months, I offer shoots on a 'pay what you can afford' basis to people who are working to make a positive difference but can't afford professional photography. In particular people who have a marginalised identity.

Are you someone who could benefit from this? I'd love to hear from you.

Click here for more information and to apply for a discounted (or even free) shoot.


Not ready yet? No problem.

Subscribe to my VIP email list and receive €250 credit to put towards your first personal branding experience* with me.

*Does not apply to Simple Headshots or Mini Sessions

Charlotte Sewell, Strategic Advisor to the B Global Climate Task Force

The experience for me was so fun, slick and impressive. Sarah  really helped me think through the types of images I might want. She then made it SOOO fun and easy on the day. Sarah's vision and attention to detail made the shots so much more engaging and arresting than I ever expected.



Check out more of my headshot and personal branding photos of some incredible people



Head on over for inspiration, tips and insights about professional visibility and branding