Not sure if you need brand photos?

Start here.

Maybe you're still on the fence about investing in professional photography. Or maybe you're wondering if you can just keep using selfies and phone photos forever.

Here's my honest take: professional brand photos are one of the highest-ROI investments you can make in your business.

But only if you know how to use them strategically.

This guide shows you exactly what's possible with great photos, so you can decide if it's time to level up your visibility.

And if you do decide to book a session (with me or anyone else), you'll know exactly what to do with your images afterwards.

Download the guide now →

Why this matters

Your work deserves to be seen.

You didn't start your business to blend in. You started it because you have something valuable to offer - a unique perspective, a better way of doing things, a service that actually helps people.

But here's the problem: if you look like everyone else online, you'll be treated like everyone else. Ignored. Scrolled past. Forgettable.

Your photos are your secret weapon. They're how you show up as a real person, build genuine connections, and make people think "Yes, THIS is who I want to work with."

This guide gives you all the ideas you need to finally stand out.

What you'll learn

Inside this free guide, you'll discover:

✓ How to break out of the "About page trap" and use photos strategically across your entire online presence

✓ The banner trick that makes your home page unforgettable (and why most people get this wrong)

✓ Simple ways to show your expertise without bragging, so people can actually imagine working with you

✓ Behind-the-scenes photo ideas that build trust and make you relatable (even if your workspace is your kitchen table)

✓ How to create a media toolkit that gets you featured on podcasts, panels, and in publications

✓ The "cut out and overlay" technique that makes your brand instantly recognisable across social media

✓ My top tips for mixing professional photos with everyday content (spoiler: no one cares about your "perfect grid")

Plus real examples from changemakers, coaches, designers, and business owners who've used these exact strategies.

Download the guide now →

Download the guide now →

Meet the creator

Created by someone who really gets the camera-shy thing.

Hello! I'm Sarah Tulej

I'm based in Brighton and London and spend my days helping camera-shy changemakers and small business owners create on-brand photography that's packed with personality (not awkwardness).

Here's what you should know about me:

I've been in your shoes. I understand the "ugh, do I really have to be in photos?" feeling. That's exactly why I created this guide - to help you get the most value from your photos, whether you already have them or you're still working up the courage to book a session.

I've photographed hundreds of people from all walks of life - entrepreneurs, activists, artists, coaches, consultants. I've seen what works and what doesn't when it comes to standing out online.

I'm obsessed with helping people express their true selves in their photos. Photos that make people stop scrolling and think "I need to know more about this person." That's what I teach in this guide.

When I'm not behind the camera, you'll find me spilling Yorkshire tea on the sofa and dodging nerf bullets from my eight-year-old.

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