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Writer's pictureSarah Tulej
Aug 21, 20232 min read

Personal branding photoshoot with Vic Hancock Fell

Updated: Nov 15


White woman with dark brown hair in a bob, leaning against a wall, in front of trees, wearing a white shirt and red-orange cardigan

I experience many emotions during photoshoots, but the predominant feeling this time was intense cardigan-envy provoked by Vic's knitwear. Occupational hazard I suppose.


Vic also inspired my post about what to wear on a photoshoot (TLDR; you do you) featuring a F*ck the Tories necklace. I am always game for making photography political. Vic Hancock Fell is someone involved in dealing with consequences of austerity and hard-right politics in her role as founder of Fair Collective which provides affordable freelance support and consultancy for small charities.


The shoot was in the cool northern city of Sheffield, and I finally got to spend time at Park Hill Flats - a brutalist council housing development - Europe's largest listed building - has been revamped in recent years after falling into disrepair.


Vic wanted a set of photos showing her playfulness, her collaborative approach and to get across her level of experience in supporting small charities. She'd spotted a photograph of mine on LinkedIn of someone pulling a funny expression, and that prompted her to get in touch.


I hopped on the train from Lancaster where I was visiting my parents across the Pennines, and immediately hit it off with Vic who is warm and lively, and more than game at roping unsuspecting cafe-goers into being extras in our photos.


VIc wasted no time in putting the photos to work, using plenty of them on LinkedIn to get across her message and get more engagement, and using a couple of key images to promote webinars and collaborations she's part of.


If you're considering your own personal branding shoot, something I always recommend is thinking about the different ways you can use photos to promote your work and increase your visibility. A great place to start is with my free guide with 13 ways to use brand photography to grow your business which you can download here.


Here's what we created together.


As ever, if you have any questions at all about photography, get in touch here to chat over email or to set up a super informal chat.

White woman with dark brown hair in a bob, sitting at a cafe table talking to an older man, wearing a white shirt and mint green cardigan

White woman with dark brown hair in a bob wearing glasses, on a video call at her laptop in a cafe next to a window, wearing a bright yellow-green jumper

White woman with dark brown hair in a bob wearing glasses, looking at her phone, sitting next to a grey concrete wall, wearing a bright yellow-green jumper

White woman with dark brown hair in a bob standing in front of a brightly coloured apartment block and silver birch trees, wearing a white shirt and black jeans

Close up of white woman wearing a Fuck the Tories necklace and white linin shirt

White woman with dark brown hair and glasses, sitting on concrete steps with her hand in her hair, wearing an orange-red cardigan and white shirt

White woman with dark brown hair and glasses, smiling in front of a block of flats and trees, wearing an orange-red cardigan and white shirt

White woman with dark brown hair and glasses, leaning against a concrete wall with arms folded, wearing an orange-red cardigan and white shirt

White woman with dark brown hair and glasses, sitting on concrete steps with her hand in her hair, wearing an orange-red cardigan and white shirt

White woman with dark brown hair and glasses, leaning against a concrete wall looking off camera, wearing an orange-red cardigan and white shirt

White woman with dark brown hair in a bob standing in front of a brightly coloured apartment block wearing a white shirt and black jeans

White woman with dark hair in a bob wearing black jeans and raincoat in front of the Sheffield skyline

White woman with dark hair in a bob wearing black jeans and red-orange cardigan with alarmed expression in front of the Sheffield skyline

White woman with dark hair in a bob wearing black jeans and red-orange cardigan in front of the Sheffield skyline

White woman with dark hair in a bob wearing black jeans and red-orange cardigan in front of the Sheffield skyline

White woman with dark hair in a bob wearing glasses and mint green cardigan leaning against grey metalic irridescent wall

White woman with dark hair in a bob wearing glasses and black and white striped tshirt on a street leaning against an orange brick wall

White woman with dark hair in a bob wearing glasses and black and white striped tshirt standing in front of modern red brick building

Sheffield's Site Gallery - a modern red brick building with a woman walking past it



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