And, my first photoshoot in a greenhouse in the outskirts of Rotterdam, that used to be a rose farm and now is overgrown with a cornucopia of berries, courgettes, grapes.
Yophi Ignacia is the founder of The Future Mode, where she explores design, research and provides consultancy in sustainable fashion. Her background is in fashion design, product development and durable design solutions.
The purpose of shoot was to create a colourful and varied bank of images for Yophi to use publicly, showing her creativity and work in the fashion space, as well as evoking nature and sustainability, which are central to her work. Here's what she had to say about the shoot.
More recently, Yophi used one of the images from the shoot to include in a book, 'Goede Gespreksstof’ by Fibershed. The book is aimed at informing young people about the complex topics surrounding the fashion industry, and features inspiring entrepreneurs, designers and experts in the field of textiles and clothing.
I can't wait to see Yophi in this new book, and to see what else she creates through her sustainable fashion work.
If you're considering your own personal branding shoot, something I always recommend is thinking about the different ways you can use photos to promote your work and increase your visibility. A great place to start is with my free guide with 13 ways to use brand photography to grow your business which you can download here.
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As always, I'm here if you have any questions about photography or working with me. Just drop me a message here.
